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ComplexCon 2026 · Oct 3–4 · LA Live campus, Los Angeles

One campus.One storefront.

Over two days in October, ComplexCon took over the LA Live campus in Los Angeles: three halls of the Convention Center, with ThriftCon in the hall downstairs, and concerts at Crypto.com Arena. Hundreds of brands, artists and collaborations shared that footprint. Online, the same weekend had to work through one storefront, and running it was my job.

Adam Shupe — online assortment, launch calendar, Complex Shop merchandising, the homepage and collection pages, and onsite retail oversight.

Photo: Adam Shupe

Setup photographs, October 2, 2026, the day before ComplexCon opened (Adam’s account); faces and a QR code obscured. Photo: Adam Shupe. Graphics: Complex. Storefront details: Complex Shop via Internet Archive.

Oct 3–4
Saturday + Sunday · Los Angeles
3 halls + arena
Convention Center · Crypto.com Arena
≈364
booths in the two mapped halls
Hundreds
of brands, artists and collaborations

The mapped halls

South + West.

Two of the event’s three halls, from the official ComplexCon 2026 floor plans. Every block sits where the map put it. The red blocks are Complex’s own shop and the booths behind the collaborations that follow.

Also on the campusKentia Hall, downstairs, held ThriftCon. Crypto.com Arena had the concerts. Neither was part of the online program or my work.

South Hall · A–I

West Hall · J–P

  • 1ComplexCon ShopB41 · South
  • 2LLOUDD26 · South
  • 3Von DutchC22 · South
  • 4Destroy LonelyJ13 · West
  • 5Playboi CartiK2 · West
  • 6YVL × NBA / Mitchell and NessK4 · West
View the full-size plans
Official ComplexCon 2026 floor maps ↗

Plan traced from complexcon.com/map, South and West Hall legends rev. 4 (Oct 2, 2026), ©Complex. About 364 booths is a count of these two legends only, not the event’s total.

On the floor

The collaborations

Fragment’s Hiroshi Fujiwara and Playboi Carti were the event’s co-artistic directors, and both had collaborations in the halls. Each of these opened the same weekend and went online on its own schedule.

Image: Complex

Fragment · co-artistic director Hiroshi Fujiwara

Fragment ×

Pokémon · Los Angeles Dodgers · Disney · BE@RBRICK · BRABUS · Ray-Ban · WEEKEND SEQUEL · ComplexCon Gift Shop

57 itemson Complex’s Fragment brand page, Monday Oct 5.Internet Archive capture, 10:24 a.m. PT

Fragment storefront assortment detail showing 48 items and four products; different storefront state, exact capture date unverified (detail)Detail · tap for the full capture

Complex Shop · different storefront state · capture date unverified · 48 items here; 57 in Monday’s archive capture

Image: Complex

Playboi Carti × Mitchell & Ness × NBA · co-artistic director

13 jerseys in YVL lettering.

  1. Philadelphia 76ers
  2. New York Knicks
  3. Golden State Warriors
  4. Houston Rockets
  5. Minnesota Timberwolves
  6. Miami Heat
  7. Orlando Magic
  8. Charlotte Hornets
  9. Phoenix Suns
  10. Seattle SuperSonics
  11. Detroit Pistons
  12. Denver Nuggets
  13. All-Star

online Monday

Reconstructed product row of the archived Complex Shop LLOUD brand page, Tuesday, October 6: four Von Dutch Hollywood × LLOUD pieces (detail)Detail · tap for the full capture

Complex Shop via Internet Archive · Tue Oct 6, 3:10 p.m. PT · reconstruction: second product image from an Oct 8 archive capture

LLOUD × Von Dutch Hollywood · booth D26

Lisa’s LLOUD meets Von Dutch.

Online Tuesday, 12 p.m. ET.

  • Tees
  • Hoodies
  • Trucker hats
  • Keychains
Destroy Lonely × Von Dutch Hollywood storefront detail with four caps; different storefront state, exact capture date unverified (detail)Detail · tap for the full capture

Complex Shop · different storefront state · capture date unverified

Destroy Lonely × Von Dutch Hollywood · booth J13

Destroy Lonely

“Debuting at ComplexCon LA 2026.” Tie-dye crest tees, on Complex Shop by Wednesday morning.

The storefront

The homepage, Sunday to Monday

On Sunday the Complex Shop homepage led with 00pium. By Monday morning it led with the Carti jerseys, with Fragment × ComplexCon right behind. I decided which collaborations led, and in what order.

Sun Oct 4 · 11:54 a.m. PT
Archived Complex Shop homepage, Sunday, October 4 (detail)Detail · tap for the full capture

Complex Shop via Internet Archive · Sun Oct 4, 11:54 a.m. PT

Mon Oct 5 · 10:48 a.m. PT
Archived Complex Shop homepage, Monday, October 5 (detail)Detail · tap for the full capture

Complex Shop via Internet Archive · Mon Oct 5, 10:48 a.m. PT · lead image not preserved

Internet Archive captures of complex.com/shop, rendered Oct 9, 2026. Archive times, not launch times. The archive did not preserve four items on the Monday homepage: the lead image, a video tile, and two tile images.

Monday’s homepage, top to bottom

  1. 01Playboi Carti × Mitchell & Nesshero · “Pt. 2 of the Hardwood Classics Jersey collection”
  2. 02Shop by categoryouterwear · hoodies · t-shirts · bottoms · sneakers · vinyl
  3. 03Fragment × ComplexConComplexCon Gift Shop · Pokémon · Disney
  4. 04Playboi Cartijerseys: 76ers · Knicks · Warriors · Rockets
  5. 05Ken Carsonjacket and vinyl
  6. 0600piumartist collection
  7. 07Fragment × ComplexConLA Dodgers · Street Fighter · BE@RBRICK
  8. 08Destroy Lonelyvinyl and merch
  9. 09Shop trending artistsCarti · Destroy Lonely · Ken Carson · HXG · North West · Quavo

Red marks ComplexCon 2026 programs. Carti held the hero and a full product row; Fragment × ComplexCon appeared twice.

Hundreds of booths had to share a handful of homepage modules.

Plan traced from complexcon.com/map, South and West Hall legends rev. 4 (Oct 2, 2026), ©Complex. About 364 booths is a count of these two legends only, not the event’s total.

Complex Shop homepage with loaded Carti × Mitchell & Ness hero and category navigation; different storefront state, exact capture date unverified (detail)Detail · tap for the full capture

Complex Shop · different storefront state · capture date unverified · separate from the Sunday/Monday comparison

Monday · launch morning

I held the launch.

At launch, a key member of my team was unexpectedly unavailable, and the storefront wasn’t set yet. I held the launch and set up these surfaces myself:

  • 1Homepage
  • 2ComplexCon collection page
  • 3Brand and artist page banners
  • 4Ticker
  • 5Related launch merchandising

It went live about ten minutes late, by my estimate, and nothing major broke after that.

Archived Complex Shop homepage, Monday, October 5 (detail)Detail · tap for the full capture

Complex Shop via Internet Archive · Mon Oct 5, 10:48 a.m. PT · lead image not preserved

Archived Complex Shop Fragment brand page, Monday, October 5 (detail)Detail · tap for the full capture

Complex Shop via Internet Archive · Mon Oct 5, 10:24 a.m. PT

2 · ComplexCon collection pageThe archive does not preserve a capture of the ComplexCon collection page from this launch.

The captures show the storefront on Monday morning: the homepage at 10:48 a.m. PT and the Fragment brand page at 10:24 a.m. PT, from the Internet Archive. They don’t show the hold itself. Numbers match the list; the ticker is not marked because its position isn’t confirmed.

The release model

A planned release, in waves

  1. 03–04Sat–Sun · the event

    In the room

    LA Live campus, Los Angeles

    Collaborations debut at the event. Online, Sunday’s homepage leads with 00pium.

  2. 05Mon · launch day

    The online launch

    Reconstructed archived Complex Shop product page for the Playboi Carti × Mitchell & Ness Knicks jersey: the page as archived Monday, October 5, with its product image from an October 8 archive capture (detail)Detail · tap for the full capture

    Complex Shop via Internet Archive · Mon Oct 5, 10:33 a.m. PT · reconstruction: product image from an Oct 8 archive capture · price removed

    Most bought and wholesale product goes live, by my account. Fragment and the Carti jerseys are on Complex Shop that day.

    Knicks jersey page first archived 10:33 a.m. PT

  3. 06Tue · scheduled

    LLOUD’s own date

    Reconstructed product row of the archived Complex Shop LLOUD brand page, Tuesday, October 6: four Von Dutch Hollywood × LLOUD pieces (detail)Detail · tap for the full capture

    Complex Shop via Internet Archive · Tue Oct 6, 3:10 p.m. PT · reconstruction: second product image from an Oct 8 archive capture

    Scheduled for 12 p.m. ET in Complex’s launch article.

    LLOUD product pages first archived 11:26 a.m. PT

  4. 07→Wed onward · more releases

    More releases

    Reconstructed archived Complex Shop product page for the Von Dutch Hollywood × Destroy Lonely crest tee: the page as archived Wednesday, October 7, with its product image from an October 8 archive capture (detail)Detail · tap for the full capture

    Complex Shop via Internet Archive · Wed Oct 7, 9:21 a.m. PT · reconstruction: product image from an Oct 8 archive capture · price removed

    Marketplace drops follow, by my account. Destroy Lonely × Von Dutch Hollywood is on Complex Shop by Wednesday morning.

    First archived 9:21 a.m. PT, Wednesday

  5. →After · sustain

    Sustain

    After launch

    Sustain merchandising and marketing, collection by collection.

Dates: Complex launch articles (Oct 5–6) and Internet Archive captures of Complex Shop. Wave model: my account. Each collaboration sits on the day it was first seen online; which wave it belonged to isn’t confirmed. A first-archived time is when the archive saw a page, not when it launched.

After the weekend

The job, launch after launch, was deciding what led, what moved down, and what needed another push.

Any one of these collaborations could have been a project on its own. At ComplexCon they arrived in the same week and had to share one homepage. Some did well. Others needed more, and we kept merchandising and marketing behind them after launch.

Adam Shupe · Complex · October 2026

RECORD NOTES

The event dates, venue, booth locations, products, and the days collaborations appeared online come from Complex’s articles, the official ComplexCon 2026 floor maps, and Internet Archive captures of Complex Shop. My homepage decisions, the release waves, the Monday hold, and how the collections did after launch are my own account.

No sales, traffic, or sell-through figures are given, and the collections that needed more support after launch are not named.

Documentation: Reconstructed. material uncertainty: Which release wave each collaboration belonged to, the exact time of the Monday launch, the ticker’s position, and the Monday state of the ComplexCon collection page are not established.

Images

  • The ComplexCon balloon installation, carrying Fragment’s lightning-bolt mark, in the Los Angeles Convention Center lobby on October 2, 2026, the day before ComplexCon opened (Adam’s account). Photo: Adam Shupe.
  • Setup photographs, October 2, 2026, the day before ComplexCon opened (Adam’s account); faces and a QR code obscured. Photo: Adam Shupe. Graphics: Complex. Storefront details: Complex Shop via Internet Archive.
  • Fragment × ComplexCon Gift Shop collection. Image: Complex.
  • Complex Shop Fragment brand page, as archived by the Internet Archive, Monday, October 5, 2026, 10:24 a.m. PT.
  • Playboi Carti × Mitchell & Ness launch graphic. Image: Complex.
  • Reconstruction from Internet Archive resources: the product row of the Complex Shop LLOUD brand page, as archived Tuesday, October 6, 2026, 3:10 p.m. PT. Three product images are served from archive captures made within 25 seconds of the page; the second product’s image is served from the archive’s capture of the same file on Thursday, October 8, 2026, 9:35 p.m. PT. The page and its images were not all captured at the same moment.
  • Reconstruction from Internet Archive resources: the Complex Shop product page for the Von Dutch Hollywood × Destroy Lonely crest tee, as archived Wednesday, October 7, 2026, 9:21 a.m. PT, with the product image the archive serves from its capture of the same image file on Thursday, October 8, 2026, 7:50 a.m. PT. The page and the image were not captured at the same moment. The retail price has been removed.
  • Complex Shop homepage, as archived by the Internet Archive, Sunday, October 4, 2026, 11:54 a.m. PT.
  • Complex Shop homepage, as archived by the Internet Archive, Monday, October 5, 2026, 10:48 a.m. PT. The archive did not preserve the lead image, the ComplexCon Gift Shop video tile or the Pokémon and Disney tile images; the page shows their alternative text or blank space in their place.
  • Reconstruction from Internet Archive resources: the Complex Shop product page for the Playboi Carti × Mitchell & Ness Knicks jersey, as archived Monday, October 5, 2026, 10:33 a.m. PT, with the product image the archive serves from its capture of the same image file on Thursday, October 8, 2026, 7:52 a.m. PT. The page and the image were not captured at the same moment. The retail price has been removed.
  • Destroy Lonely × Von Dutch Hollywood assortment detail on Complex Shop, from a screenshot supplied by Adam on October 12, 2026. This is a different storefront state; the exact capture date and page URL are unverified. The crop shows the collaboration heading and four caps, with the artist portrait, prices and remaining catalog omitted. The Wednesday release row retains its separately dated archive reconstruction.
  • Fragment assortment detail on Complex Shop, from a screenshot supplied by Adam on October 12, 2026. This different storefront state shows 48 items; the Monday, October 5 archive capture separately shows 57. The exact capture date and page URL of the supplied screenshot are unverified. The crop shows two Fragment × ComplexCon rings tees and two Fragment × Disney hoodies, with prices and the remaining catalog omitted. The differing counts establish no sales or inventory result.
  • Complex Shop homepage merchandising context, from a screenshot supplied by Adam on October 12, 2026. This is a different storefront state with a loaded Carti × Mitchell & Ness hero and category navigation; the exact capture date and page URL are unverified. It does not represent the October 5 homepage or replace the historical Sunday/Monday comparison. The original Monday capture retains all four archive-gap labels.
  • Plan traced from complexcon.com/map, South and West Hall legends rev. 4 (Oct 2, 2026), ©Complex. About 364 booths is a count of these two legends only, not the event’s total.

ATTRIBUTION

Adam Shupe. By his own account, Adam Shupe owned Complex’s online program for ComplexCon 2026: online assortment, digital launch strategy and execution, the merchandising hierarchy, homepage layout and priority, the ComplexCon collection presentation, brand and artist banners, the ticker and related merchandising, and cross-functional coordination, with oversight of onsite retail. Partner creative and product design, licensing and legal, partner approvals, editorial and social production, and event production sat with others.

Complex. Ran ComplexCon 2026 at the Los Angeles Convention Center and Crypto.com Arena, published the event coverage and launch articles, and sold the collaborations online through Complex Shop.

Fragment and its partners; Playboi Carti, Mitchell & Ness, and the NBA; LLOUD and Von Dutch Hollywood; Destroy Lonely and Von Dutch Hollywood; 00pium. Named collaborators in the ComplexCon 2026 program.

SOURCES & CONTEXT

Complex, “ComplexCon 2026 Los Angeles” guide

Official ComplexCon 2026 floor maps (general campus, South Hall rev. 4, West Hall rev. 4, ThriftCon)

Complex, “ComplexCon 2026: All of the Fragment Collaborations Available Now on Complex”

Complex, “LISA’s LLOUD x Von Dutch Hollywood Collection at ComplexCon 2026: Available Now on Complex”

Kept by Adam Shupe · adamshupe.com · archive

art-2026-complexcon-commerce-program · Published October 17, 2026 · UPSCALE (custom). Future editorial revisions and source-supported corrections append with their dates and source basis.